![]() sells most of its products to education institutions. Selling of products used in the education sectorĪpple Inc. This also makes it easier for the customers to consider buying the high cost products such as the computers when they are in need because they have confidence in the Apple brands. This provides the customers with an opportunity to sample some of the Apple Inc. Customers who are not able to buy high cost products such as the computers are able to buy products such as iPod, which they can afford (Seeking Alpha, 2011). products, such as Apple computers, the company has diversified its products to come up with products that are not as costly as the computers. Manufacture of varied productsĭue to the high cost of buying some Apple Inc. This attracts many people because everyone would like to identify with whatever is young, smart and trendy. For example, the company ran a campaign dabbed ‘I’m a mac’, which depicted ‘a mac guy’ as one who is young and bold. tries as much as possible to identify with everything that is young, smart and trendy (Dairymple, 2008). products are also provided by the same company. Solutions for most of their needs when dealing with Apple Inc. The customer does not have to struggle looking for these programs elsewhere. products need are also produced by the same company. This means that most of the programs that Apple Inc. Moreover, the products complete one another (Kahney, 2002). products come in packages that complement one another. This move has helped the company create loyal customers. The stores are customer friendly and customers have the opportunity to explore some of the technology that Apple Inc. This has helped this company to set its unique products apart from the rest that are in the same business environment. opened stores that only deal with its products only (Apple’s Competitive Strategy, 2011). Learn More Branding strategies of Apple Inc A Store Just for AppleĪs a strategy for branding, Apple Inc. A SWOT analysis of this company has been done using these secondary sources. ![]() and the advantages and disadvantages of these strategies has been used. Only information about branding strategies of Apple Inc. These include books and articles by other writers based on prior research. The information in this paper has been gathered from secondary sources. An analysis of this company using secondary data shall then be provided and recommendations given. as well as the advantages and disadvantages of these strategies. This paper shall look into the branding strategies of Apple Inc. is one of the corporations that have identified the value of branding of its products and uses it to create a distinction between its products and those of its competitors in the market. Branding basically involves distinguishing a company’s goods and services from the rest in the market through the creation of exceptional identity and position of these products in the competitive business environment. Finding a niche in the competitive business environment globally is not a cheap and easy venture (Alan, 2000).Ĭompanies globally are increasingly becoming aware of the importance of corporate branding to any business enterprise. The company is involved in the designing and selling of electronics, computers and computer software. is a renowned electronics company based in the US. is one of the companies that have chosen to direct its energies towards branding its corporate name instead of focusing on individual products that it manufactures. This means that the name of the company is used as the common name under which all the products of that particular company are being marketed. When a company wants to do a brand promotion, a multi-product strategy is usually adopted. This has kept the company ahead of its competitors and has helped it cut a niche for itself in the competitive global business environment. Over the years, one of the branding strategies that this company has used has been the creation of innovative products. ![]() The company has a heavy presence in the consumer electronics products industry and has done its best to remain the top brand in this industry.
0 Comments
Leave a Reply. |